“Think you know the whys and hows of your choices? Think again. the book appeals to readers with an interest in the workings of the human mind.” Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations. “This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. “Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect.”
“In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes.” “Mlodinow argues his case persuasively and with humor.” “Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon. A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain.” “An assault against the idea that we control our decisions and our beliefs in the way that we think we do. Stephen Hawking, author of A Brief History of Time “Leonard Mlodinow never fails to make science both accessible and entertaining.”
Webman, chief economist, OppenheimerFunds, Inc., and author of MoneyShift “A must-read book that is both provocative and hugely entertaining.” -Jerry A. Shows how the idea of the unconscious has become respectable again.” - The Economist A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen.” - The Oregonian “Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research. “With great wit and intelligence, Mlodinow takes us on a sweeping tour of this landscape and the latest revelations in neuroscience.” In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates how we misunderstand the reasons for our investment decisions and how we misremember important events-along the way, changing our view of ourselves and the world around us. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world-our perception, behavior, memory, and social judgment-is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. plenty of his trademark humor.” - Los Angeles Times From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.
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